There’s a growing gap between the content companies produce and the content people actually trust. The human fingerprints are missing. It's time to get back to our roots and focus on the story, not the outcome.

In 2026, AEC marketing is about specificity and proof, and you must choose the sectors where your firm can win, prove you can reduce risk and time, measure everything that matters to revenue, and use digital and AI tools to scale with technical oversight. Firms that do these five things will convert attention into higher-value, lower-risk projects.

Research consistently shows that organizations that sustain or strategically invest in marketing during tough times outperform their peers — both during and after economic stress.

The AEC industry requires specialized marketing agencies who understand their challenges and sales cycles.

Paid media and content syndication are the new-ish frontier for the A/E/C industry.

Marketing tips for a small but mighty team. An interesting article I read from Marketo highlighted certain things a small team could implement to achieve real impact and value. I've included the ones I support and endorse below...along with a bit of context. Chatbots: engage with your audience when they’re on your website I find this to be an intriguing concept for professional service firms. Fairly inexpensive and easily to add to a website, chatbots are powerful tools that

There are several marketing activation platforms you can acquire - for free or at a minimal cost. In an overwhelming sea of marketing platforms, you must choose new marketing technology (MarTech) wisely according to organization size, marketing goals, and leadership expectations. Two decades ago, MarTech was as simple as published media contact lists or basic database systems that captured client and project information, but little else. In recent years, things have changed,

Search Engine Optimization (SEO) is a hot topic today for business owners. Getting clear on why it is important, what are the benefits versus cost, and identifying best practices is essential before embarking on an SEO journey. Defining SEO SEO is a series of practices which helps identify website keywords and how to organize copy so a business can rank higher with search engines. It also provides guideposts on what people are searching for so businesses can produce high-valu

Outsourcing is the perfect solution for small to mid-level businesses who wish to keep overhead cost low. Sounds self serving, I know, but let me state my case why outsourcing marketing and communications services makes a lot of sense for professional services firms. Now, I'm not necessarily talking about proposal responses. Often, it makes more sense to have a traditional marketing coordinator as a full time employee (FTE) to help support the business development cycle. Howe